Post by account_disabled on Dec 3, 2023 5:10:52 GMT
most likely to optimize our costs per result.But this creates frustrations:Some ads never really airNew ads added to the campaign receive little distribution, while others continue to receive the same distribution Certain ad formats are not appreciated (e.g.: for certain accounts that I manage, Facebook systematically pushes the “single image” format and too few times the “single video” format)What does this mean for you as an advertiser?First, regularly check the performance of your ads over a recent window of time (e.g. the last 7 days).
to identify ads that stop performing, but which Facebook conti Europe Cell Phone Number List nues to serve.As you can see in this screenshot, we can see that there are 2 advertisements which respectively generated 5 purchases at €11.73 and 5 purchases at €17.07 (which is below the target of €30) while an advertisement generated 3 purchases at €89.99 per purchase for €269.97 in spending.We must therefore obviously cut this advertising! Hence the importance of analyzing the results over a shorter time window.I also advise you to test these 2 actions.The first is to take the.
risk of cutting overdisseminated advertisements (and whose performance is starting to decline – increasing cost per purchase and decreasing CTR) to replace them with those which are underdistributed, but seem to have potential . .Alternatively, you can create a test campaign with the sole purpose of testing ads.Generally, you will target a larger audience to give Facebook complete freedom to show your ads to the right people (the promise of machine learning!).Thanks to this test, we can see that the first 2 advertisements (same visual, but different text) offer better performance.I can then add them to my main campaign and observe a few days later if Facebook has distributed them well!In short, don't.
(always) trust Facebook to serve your ads. Sometimes the algorithm is wrong too.So, the solution is to launch new ads in a test campaign to test their effectiveness and cut out any ads that seem to perform less well over time.Well, it’s a bit of a shame though…3) The algorithm changes all the timeFacebook's algorithm changes all the time, which means that all your past experiences and the expertise you will acquire over time from running campaigns (for your business or that of your clients) are called into question .The most obvious example is that of audiences and campaign structure.For years, the best practice on Facebook was to target “targeted” audiences (not too narrow, but not too. broad either) to reach different segments of the population and possibly find a good match between your advertising and the targeted people .
to identify ads that stop performing, but which Facebook conti Europe Cell Phone Number List nues to serve.As you can see in this screenshot, we can see that there are 2 advertisements which respectively generated 5 purchases at €11.73 and 5 purchases at €17.07 (which is below the target of €30) while an advertisement generated 3 purchases at €89.99 per purchase for €269.97 in spending.We must therefore obviously cut this advertising! Hence the importance of analyzing the results over a shorter time window.I also advise you to test these 2 actions.The first is to take the.
risk of cutting overdisseminated advertisements (and whose performance is starting to decline – increasing cost per purchase and decreasing CTR) to replace them with those which are underdistributed, but seem to have potential . .Alternatively, you can create a test campaign with the sole purpose of testing ads.Generally, you will target a larger audience to give Facebook complete freedom to show your ads to the right people (the promise of machine learning!).Thanks to this test, we can see that the first 2 advertisements (same visual, but different text) offer better performance.I can then add them to my main campaign and observe a few days later if Facebook has distributed them well!In short, don't.
(always) trust Facebook to serve your ads. Sometimes the algorithm is wrong too.So, the solution is to launch new ads in a test campaign to test their effectiveness and cut out any ads that seem to perform less well over time.Well, it’s a bit of a shame though…3) The algorithm changes all the timeFacebook's algorithm changes all the time, which means that all your past experiences and the expertise you will acquire over time from running campaigns (for your business or that of your clients) are called into question .The most obvious example is that of audiences and campaign structure.For years, the best practice on Facebook was to target “targeted” audiences (not too narrow, but not too. broad either) to reach different segments of the population and possibly find a good match between your advertising and the targeted people .