Post by account_disabled on Dec 2, 2023 11:18:35 GMT
Halfway through the year, 61% of marketing decision-makers are already ready to review their priorities in view of future economic challenges. A situation that is more pronounced for companies with a turnover of more than 1 billion euros, with a percentage reaching 75%. Concerning digital investments in particular , only 31% will increase them and for 59%, they will remain stable .
However, the percentage increase in digital investments is higher for large companies: 43%. We can imagine that for these large companies with a turnover of more than 1 billion euros, it will be a question of Country Email List continuing to invest while making more adjusted decisions. Regulation and GDPR remain at the heart of concerns While the different trends available to marketing decision-makers are numerous and varied, GDPR compliance for customer data remains the number 1 priority for 84% , regardless of the size of the company.
A result which may seem surprising for a subject which, on a digital scale, is old. However, the issue that emerges here is having to meet regulatory requirements while continuing to generate digital growth. Indeed, this result can be compared to a question relating to the influence of current regulatory issues ( end of third-party cookies, Digital Service Act, AI regulation, GDPR, climate law, etc. ) on their actions in terms of digital marketing: with a “no” at 51%, this shows that marketing decision-makers undoubtedly have a good technical mastery of regulatory issues.
However, the percentage increase in digital investments is higher for large companies: 43%. We can imagine that for these large companies with a turnover of more than 1 billion euros, it will be a question of Country Email List continuing to invest while making more adjusted decisions. Regulation and GDPR remain at the heart of concerns While the different trends available to marketing decision-makers are numerous and varied, GDPR compliance for customer data remains the number 1 priority for 84% , regardless of the size of the company.
A result which may seem surprising for a subject which, on a digital scale, is old. However, the issue that emerges here is having to meet regulatory requirements while continuing to generate digital growth. Indeed, this result can be compared to a question relating to the influence of current regulatory issues ( end of third-party cookies, Digital Service Act, AI regulation, GDPR, climate law, etc. ) on their actions in terms of digital marketing: with a “no” at 51%, this shows that marketing decision-makers undoubtedly have a good technical mastery of regulatory issues.