Post by account_disabled on Dec 2, 2023 11:17:51 GMT
? Responsible marketing, legal compliance, acquisition or loyalty: what are the priority issues for marketers in the current context? Publication date :July 11, 2022 Flipboard Reddit Pinterest WhatsApp E-mail In an uncertain economic context, Dékuple has just questioned marketing, digital and CRM directors about their challenges in terms of digital marketing in the face of economic, ecological, societal and regulatory issues as part of a study carried out by Spoking Polls 1 .
If investments remain, companies concentrate their efforts around strong components: the GDPR as a pivot of digital development, customer acquisition and loyalty to ensure the continuation of the Buy Bulk SMS Service activity, and teams as a cornerstone of efficient action . This study also highlights future priorities such as artificial intelligence and responsible marketing.
You also don't know where the information they collect goes and, because it crosses heterogeneous information, it is richer and therefore more difficult to digest. This is what third-party cookies are, and why they are so problematic. Very intrusive and not very transparent, they provoke rejection due to the (legitimate) feeling of being surrounded by multiple observers who are far too present and far too curious, and who also promote the data extracted without the consent of those mainly concerned: those or those who produce them.
This unauthorized or desired intrusion into the privacy of behavior largely explains their disappearance scheduled for 2024. Marketers and advertisers whose data drives action have about a year to explore alternatives and prepare for the changes that the disappearance of third-party cookies will bring.
If investments remain, companies concentrate their efforts around strong components: the GDPR as a pivot of digital development, customer acquisition and loyalty to ensure the continuation of the Buy Bulk SMS Service activity, and teams as a cornerstone of efficient action . This study also highlights future priorities such as artificial intelligence and responsible marketing.
You also don't know where the information they collect goes and, because it crosses heterogeneous information, it is richer and therefore more difficult to digest. This is what third-party cookies are, and why they are so problematic. Very intrusive and not very transparent, they provoke rejection due to the (legitimate) feeling of being surrounded by multiple observers who are far too present and far too curious, and who also promote the data extracted without the consent of those mainly concerned: those or those who produce them.
This unauthorized or desired intrusion into the privacy of behavior largely explains their disappearance scheduled for 2024. Marketers and advertisers whose data drives action have about a year to explore alternatives and prepare for the changes that the disappearance of third-party cookies will bring.