Post by account_disabled on Nov 25, 2023 4:25:38 GMT
The better you understand their role and the responsibilities they have assumed , the better you can target your message to their specific challenges and pain points. . Explain frankly why you are the best fit Transparency is essential. Be honest and open about why your offer is better than the competition, and avoid overblown marketing jargon. For example, if you have worked with other companies in their sector, tell them. If you recently helped another client overcome a similar challenge, tell them about it. In other words, show them your capabilities. . Give them something for free Senior executives are knee-deep in excess content, and the last thing they need is another blog post full of regurgitated data. Instead, share something they haven't seen and preferably something they can't find anywhere else.
For example, an industry report based on internal data and research is a photo retouching great way to capture their attention, especially if the data tells a compelling story. I once worked for a tech company that made most of its revenue from selling media. Part of my job was to speak to marketing managers, who tend to be very resistant to traditional marketing strategies. Instead of showering them with tactical blog articles they didn't have time to read, we offered them early VIP access to our highly anticipated annual report which included an executive-only webinar hosted by subject matter experts . This made them feel special, gave them valuable information they could start using immediately, and helped us gain their trust and foster meaningful relationships.
Remember the purchasing committee No good C-suite executive makes decisions in a vacuum. In fact, in most cases, the decision falls to a vice president, director, or middle manager. That's why it's crucial that you win over the purchasing committee. Provide them with all the information they need to convince them, show them why your product or service will make their lives easier, and support them in any way you can. Often the best way to reach senior management is through a team of internal advocates. Start Using These C-Suite Marketing.
For example, an industry report based on internal data and research is a photo retouching great way to capture their attention, especially if the data tells a compelling story. I once worked for a tech company that made most of its revenue from selling media. Part of my job was to speak to marketing managers, who tend to be very resistant to traditional marketing strategies. Instead of showering them with tactical blog articles they didn't have time to read, we offered them early VIP access to our highly anticipated annual report which included an executive-only webinar hosted by subject matter experts . This made them feel special, gave them valuable information they could start using immediately, and helped us gain their trust and foster meaningful relationships.
Remember the purchasing committee No good C-suite executive makes decisions in a vacuum. In fact, in most cases, the decision falls to a vice president, director, or middle manager. That's why it's crucial that you win over the purchasing committee. Provide them with all the information they need to convince them, show them why your product or service will make their lives easier, and support them in any way you can. Often the best way to reach senior management is through a team of internal advocates. Start Using These C-Suite Marketing.