Post by jnowrin9 on Apr 30, 2024 9:23:36 GMT
Having collected, through consent and profiling, contact data, whether personal (age, gender, job role), geographical or behavioral (last purchase date, average portfolio value, recently viewed content), means being able to distinguish targets within your database (i.e. "segment" ) and send relevant and personalized emails to each target accordingly. It therefore means being able to reach the recipient with the right message, which reflects their interests, satisfies their needs and stimulates a purchase. Statista forecasts estimate that by 2023 global revenues from a personalized customer experience will exceed $9 billion. Consensus = performance Expectation prepares the recipient to be receptive and ready to interact. Relevance stimulates clicks and conversions. United, expectation and relevance play a fundamental role in improving the performance of every single email campaign. The more accurate and timely the data obtained, the more relevant the contents of your emails will be.
As a result, the more favorable the openings, clicks, conversions India Car Owner Phone Number List and engagement will be. Do you know how to measure the performance of your emails ? We'll explain it to you in a free ebook: download it at this link! Consent = revenue More relevance and better performance consequently lead to greater chances of conversions and sales from your Email Marketing campaigns. Obtaining consent from your recipients means having the keys to unlocking the sending of promotional communications, ad hoc offers for the targets of your database, emails with personalized content that stimulate a purchase in a more incisive way (think of all those abandoned cart, suggestion of products similar to those searched for or purchased). According to McKinsey's Next in Personalization 2021 study , the companies that grew the fastest in 2021 reported that 40% of their revenues were achieved through personalization. Consensus = trust = deliverability and reputation.
Among the various metrics that are positively influenced by consensus, deliverability is one of the main ones. If your contacts are interested in receiving your emails and have given consent to receive them, they will be inclined to open your emails and not report them as spam messages. When you collect contacts without profiling and consent or, worse, when you decide to buy email addresses you are exposed to the risk that these may be invalid, unsafe or disinterested: all factors that increase the chances of ending up in the Spam folder , with consequent damage to your capacity delivery information and your sender reputation. How to request consent: best practices Registration phase: always enter the fields to request active and explicit consent in your registration and profiling forms and the link to the Privacy Policy, as we at MailUp also do in the free trial activation form of the platform : set up the double opt-in method to validate the quality and real interest of the contact who intends to sign up. Make sure you have verification systems like captchas to protect your registration forms from bots. What are bots?
As a result, the more favorable the openings, clicks, conversions India Car Owner Phone Number List and engagement will be. Do you know how to measure the performance of your emails ? We'll explain it to you in a free ebook: download it at this link! Consent = revenue More relevance and better performance consequently lead to greater chances of conversions and sales from your Email Marketing campaigns. Obtaining consent from your recipients means having the keys to unlocking the sending of promotional communications, ad hoc offers for the targets of your database, emails with personalized content that stimulate a purchase in a more incisive way (think of all those abandoned cart, suggestion of products similar to those searched for or purchased). According to McKinsey's Next in Personalization 2021 study , the companies that grew the fastest in 2021 reported that 40% of their revenues were achieved through personalization. Consensus = trust = deliverability and reputation.
Among the various metrics that are positively influenced by consensus, deliverability is one of the main ones. If your contacts are interested in receiving your emails and have given consent to receive them, they will be inclined to open your emails and not report them as spam messages. When you collect contacts without profiling and consent or, worse, when you decide to buy email addresses you are exposed to the risk that these may be invalid, unsafe or disinterested: all factors that increase the chances of ending up in the Spam folder , with consequent damage to your capacity delivery information and your sender reputation. How to request consent: best practices Registration phase: always enter the fields to request active and explicit consent in your registration and profiling forms and the link to the Privacy Policy, as we at MailUp also do in the free trial activation form of the platform : set up the double opt-in method to validate the quality and real interest of the contact who intends to sign up. Make sure you have verification systems like captchas to protect your registration forms from bots. What are bots?