Post by ivykhan885 on Mar 5, 2024 4:54:22 GMT
Digital transformation has had a significant impact on the world of B2B marketing, offering the opportunity to create increasingly precise campaigns and monitor their progress to optimize them. In the sixth episode of the marketing pills column, we will analyze the importance of automation, data and technological innovation. Keep reading! Marketing b2b digital transformation As we saw in the previous episode of this column with marketing tips, the diffusion of mobile devices and digital growth are not expected to stop in the near future.
The world of B2B marketing has begun to seize the opportunities offered by digital transformation and is also trying to win over colleagues in the commercial department. However, there is still a long way to go to bridge the gap between new buyer habits and more traditional sales processes. According to statistics released in 2019 by Marketing Insider Group : almos Australia Telegram Number Data the professionals interviewed are convinced that the adoption of digital processes and tools by buyers will continue to expand, becoming an indispensable element also for b2b marketing ; over 70% of interviewees agree on the need to acquire both digital marketing and technological skills; only 7% of B2B marketing professionals.
believe they have already activated effective processes for collecting data on the behavior of customers and prospects, to optimize campaign results and improve engagement levels. As can be seen from this data, there is a lot of awareness regarding the need to digitalize the approach to marketing and sales and the amount of road still to be covered, especially in B2B. In the next paragraphs, we will see the technologies available to improve the performance of marketing and sales force strategies , sharing information and feedback with each other. New Call-to-action Marketing automation tools The daily tasks of marketers have been made much faster and more trackable by innovations in automation. Tools alone cannot define the strategy, channels, target audience and messages you want to convey. Their effectiveness is closely linked to the ability to precisely calibrate settings and the willingness to constantly monitor performance. b2b marketing - automation
The world of B2B marketing has begun to seize the opportunities offered by digital transformation and is also trying to win over colleagues in the commercial department. However, there is still a long way to go to bridge the gap between new buyer habits and more traditional sales processes. According to statistics released in 2019 by Marketing Insider Group : almos Australia Telegram Number Data the professionals interviewed are convinced that the adoption of digital processes and tools by buyers will continue to expand, becoming an indispensable element also for b2b marketing ; over 70% of interviewees agree on the need to acquire both digital marketing and technological skills; only 7% of B2B marketing professionals.
believe they have already activated effective processes for collecting data on the behavior of customers and prospects, to optimize campaign results and improve engagement levels. As can be seen from this data, there is a lot of awareness regarding the need to digitalize the approach to marketing and sales and the amount of road still to be covered, especially in B2B. In the next paragraphs, we will see the technologies available to improve the performance of marketing and sales force strategies , sharing information and feedback with each other. New Call-to-action Marketing automation tools The daily tasks of marketers have been made much faster and more trackable by innovations in automation. Tools alone cannot define the strategy, channels, target audience and messages you want to convey. Their effectiveness is closely linked to the ability to precisely calibrate settings and the willingness to constantly monitor performance. b2b marketing - automation