Post by account_disabled on Feb 25, 2024 5:37:25 GMT
Aware or direct: when a user directly searches for a service or product in the search bar of a search engine let's say in of cases on Google Not aware or latent: when a user, while browsing, is teased by a message display or native advertising that he finds on a site, without him doing any real research, but which could interest him because it is targeted with the productservice displayed If we want to see this type of research as an iceberg, with the famous division of emerged and submerged, we can say that the conscious searches are about a tenth of the total ones, and the remainder are the non-conscious ones this example.
I saw it in an article by Giampaolo Antonante some time ago. Summarizing and Buy Bulk SMS Service exaggerating: Informed searches: Ideal tool Google Ads – search network Latent searches: Ideal tool Facebook Ads or Google Ads – display network Obviously there are other tools similar to latent searches, but my intention is to stop only at the two giants of Silicon Valley. From this we could deduce that if we had a euro to invest in advertising, we would have to spend it on Facebook, being immersed in of the hypothetical search possibilities of a browsing user.
In reality, in a hypothetical funnel, specific conscious searches are very close to a conversion, because the user is looking for that product and service. So what? It depends. Let's try to analyze the platforms, and in general all the main online platforms, taking inspiration from an article by The Manifest that you will find HERE. The article deals with the topic of how social media can help generate loyalty in users. The article is very well done, but I would like to take these ideas into consideration: This infographic says that, according to the survey carried out.
I saw it in an article by Giampaolo Antonante some time ago. Summarizing and Buy Bulk SMS Service exaggerating: Informed searches: Ideal tool Google Ads – search network Latent searches: Ideal tool Facebook Ads or Google Ads – display network Obviously there are other tools similar to latent searches, but my intention is to stop only at the two giants of Silicon Valley. From this we could deduce that if we had a euro to invest in advertising, we would have to spend it on Facebook, being immersed in of the hypothetical search possibilities of a browsing user.
In reality, in a hypothetical funnel, specific conscious searches are very close to a conversion, because the user is looking for that product and service. So what? It depends. Let's try to analyze the platforms, and in general all the main online platforms, taking inspiration from an article by The Manifest that you will find HERE. The article deals with the topic of how social media can help generate loyalty in users. The article is very well done, but I would like to take these ideas into consideration: This infographic says that, according to the survey carried out.