Post by tonima5 on Jan 18, 2024 8:30:26 GMT
There is an opinion among marketers that those SMM principles that provide good results in the CIS countries are not as effective or even ineffective in the USA. In this regard, several myths about promotion in American social networks were born. And since they remain popular for a long time, this clearly indicates that many people believe in them. Let's look at the most common of these myths right now and immediately give reliable information on how SMM actually works in the States. We are sure that this information will be useful when drawing up a strategy for promoting your business on popular social platforms in the United StatesThe bottom line : according to anecdotal evidence, the main audience of social platforms is people aged 18 to 25.
Allegedly, with age, interest in business on social Email Marketing List networks disappears, and Americans prefer sales at Walmart, Best Buy Co, etc. Where did the myth come from : most likely, it was born among fans of American TV series and those who firmly believe that cinema reflects the real way of life in the USA. According to the scripts of many films, American adults spend their weekends at sales or in the evenings watching TV programs in the “shopping on the sofa” format, where they shop. Reality : in the United States, the main buyers on social networks are the population from 18 to 64 years old. Moreover, the older audience no less actively orders goods on popular platforms, preferring passive shopping to trips to hypermarkets. Social networks are popular only among young people Myth. We can’t understand the American mentality.
The bottom line : the ways of life and values of residents of the United States and Ukrainians are different. Because of this, it is difficult for our SMM specialists to guess the “pains” and offer solutions when drawing up a strategy for promoting a business on social networks. Where did the myth come from : it arose, again, due to established stereotypes that Americans are “not like us.” Reality : a detailed analysis of the audience, its priorities and requests will help you understand the mentality and “pains” of the target audience. Based on the results, you can already build an effective strategy for promoting your business on social networks. We don't understand the American mentality Myth No. 3: SMM is ineffective when promoting on Amazon The bottom line : promotion on social networks will not bring the desired result for such a giant of the global market. It is better to promote your business on Amazon through other techniques.
Allegedly, with age, interest in business on social Email Marketing List networks disappears, and Americans prefer sales at Walmart, Best Buy Co, etc. Where did the myth come from : most likely, it was born among fans of American TV series and those who firmly believe that cinema reflects the real way of life in the USA. According to the scripts of many films, American adults spend their weekends at sales or in the evenings watching TV programs in the “shopping on the sofa” format, where they shop. Reality : in the United States, the main buyers on social networks are the population from 18 to 64 years old. Moreover, the older audience no less actively orders goods on popular platforms, preferring passive shopping to trips to hypermarkets. Social networks are popular only among young people Myth. We can’t understand the American mentality.
The bottom line : the ways of life and values of residents of the United States and Ukrainians are different. Because of this, it is difficult for our SMM specialists to guess the “pains” and offer solutions when drawing up a strategy for promoting a business on social networks. Where did the myth come from : it arose, again, due to established stereotypes that Americans are “not like us.” Reality : a detailed analysis of the audience, its priorities and requests will help you understand the mentality and “pains” of the target audience. Based on the results, you can already build an effective strategy for promoting your business on social networks. We don't understand the American mentality Myth No. 3: SMM is ineffective when promoting on Amazon The bottom line : promotion on social networks will not bring the desired result for such a giant of the global market. It is better to promote your business on Amazon through other techniques.